What are the benefits of digital marketing after pandemic?
The pandemic has changed the way people consume content, shop, connect with each other and do business worldwide. Their consumption of digital media on both mobile and other devices has increased manifold, which offers marketers an exciting opportunity to engage this digital-first consumer base by significantly amplifying their digital presence on all platforms such as social media, display media, search engine optimisation and more. The world of marketing has truly changed post pandemic and digital marketing offers immense benefits in this changed scenario.
If your business does not have a digital marketing strategy, this is the perfect time to conceptualise and implement one, for effectively building frequency with your prospect who are now hardened digital natives. On the other hand, if you already have a digital marketing strategy in place, you must gear up to focus more on this proven marketing tool for making a positive impact on your business and shoring up your bottom line.
If you’re selling your products or services online, it is imperative that you allot your entire marketing budget to digital marketing, as all your customers are buying your competitor’s products and services online and surely you wouldn’t want to be left behind! A mobile and buyer friendly e-commerce website with crisp and SEO-focussed product description and blog articles, along with a creative and targeted digital marketing campaign, is the perfect recipe for successfully meeting the goals of your online business.
With digital and social media booming, the advertising inventory across these properties has also significantly increased. This has led to a stabilisation in advertising costs across all models like cost CPM (cost per thousand impressions), CPC (cost per click), CPV (cost per view) and CPD (cost per download). CPC, CPV and CPD all comes under the umbrella model of CPA, which is Cost Per Action.
For marketers looking to reach and engage their prospects after the pandemic, digital marketing should surely be the core focus of all their marketing activity. Specialist digital marketing agencies are on a massive hiring spree to meet the exploding demand in digital marketing from businesses across categories. Digital marketing offers marketers an opportunity to keep evaluating and continuously optimising their campaign in real time, in terms of cost of reach, engagement and conversion.